| Project | Hoarding Project |
| Company | Greenwich University |
Hoardings Project
I have conducted a survey of discover what requirements my hoarding must fulfil and what the general public would like to see on them.
As a result of my research I discovered systematic differences in expectations regarding which sources of information are relevant.
Keywords: brand, brand identity, brand image, information, hoarding legal documentation, marketing, adverting and public relations.
The boards surrounding the boundary of the building site –SHOULD show an artist's impression of the state-of-the-art facility alongside architectural sketches of the innovative design. As currently these details are not accessible it is necessary for me to conduct some market research about not only the brand that should be established on this hoarding but what information the public would like to see displayed on it.
The University of Greenwich traces its roots to 1890, when Britain’s second polytechnic was opened near the Thames at Woolwich to teach practical and commercial skills to London workers. An innovator from the start, the polytechnic pioneered the country’s first part-time day-release and sandwich courses. Over the years a range of specialist organisations have joined the institution, giving it diverse strengths in subjects such as teacher training, architecture, engineering and history. The name Thames Polytechnic was adopted in 1970. We became the University of Greenwich when we were awarded university status in 1992.
View image - Hoardings Project
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Typography Poster |
| Company | V&A |
This assignment requires me advance my understanding of typography through the application of graphic design. To deconstruct an image is a difficult task. Considerations of ideology and semiotics mean we have to interpret not only the artist motivation for the piece but also the vision of the person(s) that commissioned it. Through the images provided in the V&A:Cruel and Tender new interpretation were formed and help advertise and promote the exhibition.
View image - Typography Project
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Typography Poster |
| Company | Blunt Edge |
Blunt Edge
THis project focussed on layout and structure. By manipulating form and stucture and playing around with the basic two deminsion of white and black I modernised an exsisting publication whilst still keeping in theme with its orginal image.
Keywords: brand, brand identity, brand image, information, publishcations, magazines, layout, structure, marketing, adverting and public relations.
View image - Typography Book
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Typographic Poem |
| Company | Georges Perec |
This typographic poem was formed into a physical shape. This is my interpretation. Using visual represntation for the word and using several fonts i fulfiled my typographic obligation and still created a unique product.
Leaving an apartment. Vacating the scene. Decamping. Clearing up. Clearing out. Making an inventory tidying up sorting out going through Eliminating throwing away palming off on Breaking Burning Taking down unfastening unnailing unsticking unscrewing unhooking Unplugging detaching cutting pulling dismantling folding up cutting off Rolling up Wrapping up packing away strapping up tying piling up assembling heaping up fastening wrapping protecting covering surrounding locking Removing carrying lifting Sweeping Closing Leaving
Georges Perec
View image - Typographic Poem
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Packaging |
| Company | Vanish |
Vanish is a stain removing product. This product has to be added with the ordinary detergent in order to remove the toughest of stains. The brand has been actively promoted across various media.
One of the interesting features about this brand is the usage of the brand element -colour of the packaging- as a differentiator and as an anchor. Although Vanish powder is white in colour, the brand uses pink packaging as a powerful brand element. The brand even uses the colour as the element that anchors the brand to the customer's mind. Vanish uses the tagline “Trust Pink, Forget Stains ". This project required a packaging redesign which I did inline with the brands designs and environmental concerns.
View image - Packaging
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Branding |
| Company | Nike Rain |
We have identified a gap in the footwear industry that we believe will be a great ideal for a large footwear company, such as Nike to take advantage, the product we believe is ideal to fit into the footwear market a Wellington boot range for Nike. Relaunching the classic Wellington boot i.e. Water resistant high boots with Rubber soles, to be as fashionable and comfortable as possible
Its purpose and key unique advantages are that it will be multi season footwear that is stylish, durable and practical. Not only worn as a casual everyday wear, it can also be worn in extreme out door purposes. The typical Target audience are campers, hikers, outdoor activist, Festival Goers, ranging from 18 to 35 year olds but this could also be targeted at older clients too
View image - Branding Nike Rain
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Branding |
| Company | Magic Festival |
When designing the advertisements, I tried to incorporate and develop the Magic Festival brand by evolving its image as an established institution that has created history in the making by creating the first international magic festival. Through research, I had established the historical context of Edinburgh which did not appear to be as is significantly important to the public so I knew now, that anything I designed should not focus on this aspect. Instead what was revealed through research was the slight of hand elements and the drama and theatre of illusion so I decided upon these elements as my main concept.
View image - Branding Festival
| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |
| Project | Packaging |
| Company | Body Shop |
The Body Shop, believe "... there is only one way to be beautiful, nature’s way". This ethos has been fundamental since the company’s establishment. Upon delving into this concept I wanted to highlight the range of natural ingredient beauty products available, but also show an artistic display to how beautiful nature can be. Dame Anita Roddick (the brand founder) whilst travelling the globe discovered and created beauty rituals and ingredients for mainly women and men and has ethically shared this work of natural artistic beauty with the world.
View image - Packaging Body Shop
| Author: | Ni-Shou Tran | Date: | 04 March 2011 |
| Project | Dissertation |
| Company | A Brand New Change |
A Brand New Change
The question that I wish to explore during this research project stems from my growing frustration of the limited use of tools within our modern design world to solve our current problems. Marketing and promotion has significantly increased over the last decade, escalating as a result of a new brand, product or service being launched daily. Within a mass of design solutions in various different mediums (web, print, new media) can we do anything to update, draw focus and positively promote a new or old product in today’s society..
View Image -A Brand New Change
| Author: | Ni-Shou Tran | Date: | 12rd Jan 2011 |