Media

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Project Web Banner
Company Greenwich University

Web Banner Greenwich University

The brief of this project was to create a web banner for potential students and visitors which will advertise a programme at the Master degree level.  This programme is Ma 3D and Animation at the University of Greenwich. After researching existing university or educational banner, I took inspiration from the existing university theme and brand and started to develop my own concepts.
 
To assist me in developing my initial concept I developed a general ideas that will sell the subject matter to the target audience. The first idea was to have a 3D model egg that once clicked or rolled over will crack and eventually hatch a 3D text “MA in 3D Animation”, with a by line “Born a high flyer” or something to that effect. The second idea generated is a gallery of portraits or paintings, the canvas slides across the banner and then elements of the drawing come to life. With a strap line “Your imagination brought to life”.
The last idea I decided to develop was an abstract text crumbled together that animated the text in space, and then evolved into the starting scene displaying a spot/ telescope which enlarges.  This then opens the image of space with star and planets. The text is displayed in a series of movement that aligns together to make the sentence up.

View Image - Web Banner Unversity of Greenwich

Author: Ni-Shou Tran Date: 23rd March 2011

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Project Annimation-3 of A Kind
Company Greenwich University

I have recorded the animation with a semi-background in the original shoots, using stop motion method. It was difficult to animate the individual characters separately; but i like a challenge.

I adjeusted many areas of this annimation to create maxium visual effect. Adding the leaves, I simply used the keying tool in AE Effect options and applied, removing the White Areas. The Leaves where animated placed in a flowing across the screen sequences.  The other elements such as the smoke, was keyed in and the layers where adjusted, level, brightness and contrast. I place two continuous smoke effects that moved along with the animation of character and background to allow more dramatic effects for feel of spook environment.

The Paint Brush effect was created with an ai File and imported and adjusted colours AE, the trick with the fading away of the brush, was established by motion masked effects in AE. The fall of the Alien and the bright glow with applied in Ae and adjusted so that it brightens the sky while the alien falls to earth, I slight static strange noise is heard

At the end of the animation the butterfly I masked and luma keying is applied to get rid of the white mask that was place on the cut out of the original footage. I placed the colour of bright retro florescent colour to highlight the butterfly transformation to a plender dash of colour

View Image - Annimation, Unversity of Greenwich

Author: Ni-Shou Tran Date: 23rd March 2011

 

 

 

 

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Project News Intro
Company Channel 4 News

The brief of this project was to redesign the intro scenes for a television program on Channel Four.  This will help viewers/visitors engage more into programme
I have decided to redevelop and brand the Channel Four News. . After researching existing news intro from Channel Four and other channels, I took inspiration from the existing intro scenes, theme, and brand and started to develop my own concepts.

I created the Channel Four logo as a transparent 3D object, with the camera zooming through the logo. The blocks will act as window of portal to view current affairs of the world.

 

 

View Image - News Intro,

Author: Ni-Shou Tran Date: 23rd March 2011

 

 

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Project Film Title Sequence
Company Scarface Film

The brief of this project was to create a title sequence for the movie Scarface which will to re-advertise and promote the film to attract new custom.  After researching existing title sequences from the same crime genre, I took inspiration from the existing title sequence theme and brand and started to develop my own concepts.

The main elements of the film were displayed in the background of the movie, i.e. as a violence gagster genre, blood, money and drugs will be ideal for the sequence. These themes helped to develop the remake to become more enjoyable.  It used the black and white theme and the discolour paper effect, red and real photos blended together to create an abstract art piece. The influence of James bond title sequence and catch me if you can help me determine how my animation will be executed

 

iew Imagse - Scarface Film Title Sequence

Author: Ni-Shou Tran Date: 23rd March 2011

 

 

 

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Project Application for media device
Company Taschen Puplication

Taschen has long been well established as one of the greatest publisher of books on art, architecture, design and photography. The company's stated mission has always been to publish innovative, beautifully designed art books at popular prices, and the application to support this had to fit the company’s brand. 

Through extensive research of the history of Taschen, the genre of books and its users I was able to concentrate on developing the existing web based model (website) in a style that could only enhance the experience given so far by Taschen to its users

features I developed /integrated include; Drop down menu integration and easily assessable to assist navigating around the site, Integrated zoom,Various views and display speeds Multi-directional scroll and flip Tag/Bookmark important contents. Also Shopping cart, Audio read,Highlight and read features-never loose your place. Download and share via email and social networking sites

By developing an almost integrated guide and advertisement, I have allowed users to interact with Taschen products like never before.  The model has room for continuous adaptation to available technological advancements when they become available

 

View Image - Taschen

Author: Ni-Shou Tran Date: 04 March 2011

 

 

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Project Illustration
Company Music Video Tinie Temper

Music Video Tinie Temper

Interpreting a musical track in an unconventional and pioneering way is a difficult task.  Although the concept of visually display this interpretation in a style that associable to all music lovers could be considered as difficult, I thrived on the potential challenge. 

Music is no longer consumed in the same fashion.  In fact as the accessibility of music has increase ten fold along with technological advancement allowing us as user to more successfully interact with it. But as with all projects until I understood my brief and concluded that without research behind interaction and music video development I could not begin to start my designing process. Although I now had evolved my understanding of the continuing progression within these fields

View Image - Tinie Temper

Author: Ni-Shou Tran Date: 04 March 2011