Hoarding Project
The boards surrounding the boundary of the building site –SHOULD show an artist's impression of the state-of-the-art facility alongside architectural sketches of the innovative design. As currently these details are not accessible it is necessary for me to conduct some market research about not only the brand that should be established on this hoarding but what information the public would like to see displayed on it.
The University of Greenwich traces its roots to 1890, when Britain’s second polytechnic was opened near the Thames at Woolwich to teach practical and commercial skills to London workers. An innovator from the start, the polytechnic pioneered the country’s first part-time day-release and sandwich courses. Over the years a range of specialist organisations have joined the institution, giving it diverse strengths in subjects such as teacher training, architecture, engineering and history. The name Thames Polytechnic was adopted in 1970. We became the University of Greenwich when we were awarded university status in 1992. The Greenwich Campus where the new building will be built is on a World Heritage Site on the banks of the Thames. The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century. "More breathtaking than the Versailles of Louis XIV" is how The Independent newspaper described it.
The library has an extensive collection of books and journals, as well as language laboratories, and a 200-PC computing facility. The university bookshop is located opposite, in the Mews Building. Other computer facilities are on campus, including specialist laboratories for the School of Computing & Mathematical Sciences. A TV studio and editing suites for use by Humanities students are also on site.
The Stephen Lawrence Gallery provides a showcase for the work of contemporary artists. The grounds of the Old Royal Naval College, in which the Greenwich Campus is situated, also houses the tourist attractions of the Painted Hall and Chapel.
The identity and branding of this new building will be very important in establishing the public opinion of this new building especially as it is located in such a historical context
The most important factor in reaffirming brand in a market populated that might not be reciprocal to change. I need to highlight the best elements of Greenwich university and Greenwich as a whole, and then making that the focus. As the purpose of this building to provided an educational learning environment and is built for the School of Architecture
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| Author: | Ni-Shou Tran | Date: | 23rd March 2010 |